Building Spaces for Local Search Using DMA

Building Spaces for Local Search Using DMA

As Google’s web search continues to be boring and filled with AI weirdness (I would have no problem if it were boring *and worked*), I continue on my mission to demonstrate that there are a lot more ways we could be building search spaces.

I spent the last few days building datasets for it, then today put together a tool that has you enter a city/state and receive a list of TV stations and universities in that city’s DMA (Designated Marketing Area, basically metro area.) Select up to 25 of these institutions and turn them into a Google search with the query of your choice.

It’s *very* interesting to be able to specify a particular area and then do searches for things like “immigrants business” and “tariffs” and “climate change.”

There’s still another dataset I want to add but I’ve put up what I’ve got so far if you want to play with it: https://searchtweaks.com/ls/

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